Behind the scenes
Black Friday is on at Digitec Galaxus
by Stephan Kurmann
What’s digitec doing for Black Friday?
20.11.2018
Translation: Eva Francis
Black Friday is just around the corner. This prompts the question: What does digitec have in store for Black Friday? Is digitec taking part in Black Friday?
Black Friday is one of the biggest shopping days in the world. Shops from all over the globe, online and offline, take part in Black Friday. In the past, digitec has participated in Black Friday. What about this year? Is digitec taking part in Black Friday this year?
History provides some clues: digitec took part in Black Friday for the first time in 2015. In 2016, digitec didn’t ignore Black Friday either. In 2017, digitec also won over online shoppers with many great Black Friday deals.
Can you expect to find great products at great prices on digitec.ch on Black Friday 2018? I know the answer, but I'm not allowed to say anything. All I care about right now is squeezing in as many search-engine relevant keywords as possible.
When’s Black Friday 2018?
Black Friday 2018 is on Friday 23 November.
What else do you need to know about Black Friday on digitec?
Today, our COO Johannes Cramer is giving a TV interview on CNN Switzerland. The show will be broadcast this week. On Friday, a video team from a well-known TV channel will be on site in our warehouse in Wohlen.
So what’s digitec planning for Black Friday 2018?
If only you knew. This article could, of course, be a red herring, intended to set you on the wrong track. But then again, would I write such an article and then disappoint customers on Black Friday? Do you really think we’d do such a thing?
I'm looking forward to lively discussions in the comment section. When? On Black Friday. Where? On digitec.
digitec. Black Friday.
Header image: The colour black is strongly associated with Black Friday.
Aurel Stevens
Chief Editor
aurel.stevens@digitecgalaxus.chI'm the master tamer at the flea circus that is the editorial team, a nine-to-five writer and 24/7 dad. Technology, computers and hi-fi make me tick. On top of that, I’m a rain-or-shine cyclist and generally in a good mood.
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