

Super Mario Day is on 10 March: What's behind it - and how to celebrate the event in style

The bold plumber is now so famous that he has his own anniversary. It goes without saying that both Nintendo itself and Mario fans take advantage of the occasion. Be it for announcements for gaming extras or as a party event with lots of Mario merchandise.
The Super Mario Day is something like the Valentine's Day of the gaming world: it was originally launched by Nintendo in 2015 for commercial purposes and is now so well known that many fans love to celebrate it voluntarily. People get some tattoos around 10 March, the make Mario-style nails or make cupcake toppers with Gumbas, Luigi and Yoshi. The internet is full of such examples, some of which are really very creative and loving.

Source: @lynleessweetlife/Instagram
Nintendo itself likes to use 10 March to draw attention to new products - or simply to itself. This year, there will be discounts and allegedly also a themed Lego set will be launched in cooperation. Last year, the Danish toy manufacturer presented "Bone Bowser's Fortress Battle", so it is reasonable to assume that it will be similar in 2024.
In previous years, Nintendo has also given its gaming community bonus points in certain games to mark 10 March or cooperated with Google Maps in 2018, for example. Back then, fans could use the location app to navigate the streets with Mario in his kart instead of following the usual directional arrows.

Source: Google Maps
Buck for Mario Party? (No, not the game...)
Have you got the urge to celebrate Mario's day of honour? I certainly do - after all, I'm a big fan of the virtual Bowser conqueror and his entourage, even if the games sometimes drive me to despair. In any case, you'll also find plenty of Mario merch in our shop to celebrate 10 March in style.
Games
Fresh on the market is "Mario vs. Donkey Kong", which my colleague Domagoj has already tried out. I have "Super Mario Bros. Wonder" at home and love it: Elephant Peach is simply divine! And if you're into retro, the gaming editorial team recommends "Nintendo Game & Watch: Super Mario Bros." - the reinterpretation of the original Game & Watch from the 80s with Mario games from the 90s.
Costumes
If you want to dress up as Mario, Luigi or Donkey Kong - take a look here:
Looks silly? In Asia, costumes like this are supposedly THE hit for 4 April. However, photos of them are not circulating online. Probably for good reason.
Decoration
Super Mario flair for your own four walls is available in the form of tablecloths, balloons and party garlands.
And when is Yoshi Day?
Mario's riding dinosaur Yoshi will be celebrated by his fans on 4 April - at least in Japan, if you believe the Reddit community. The background to this is the Japanese word game Goroawase, in which the syllables Yo(n) and Si each mean the number four, which is how the 4th of April comes about.


As a child, I was socialised with Mario Kart on SNES before ending up in journalism after graduating from high school. As a team leader at Galaxus, I'm responsible for news. I'm also a trekkie and an engineer.