Canva joins forces with Affinity
You create graphic content with the Canva software. Now the platform is taking over Affinity to also cover the professional applications sector.
Canva and Affinity are very successful in their respective fields. Canva for simple, informal design creation, Affinity is aimed more at skilled artists. Now Canva has announced the acquisition of Affinity. Find out exactly why and what will change for you here.
Source: Affinity
Canva acquires Affinity: What are the reasons?
First and foremost, both companies cite the increased demand for visual communication as the reason for the merger. For example, for campaigns and adverts or content for social media. Not only has the volume grown, but there are also always new channels to be used. This requires enormous adaptability. A created design often has to work for multiple formats.
The problem is that designers are spending more and more time customising their content than creating designs and content themselves.
Source: Affinity
Canva and Affinity both take the approach of keeping their software as simple as possible while still covering the needs. While Canva is primarily aimed at unskilled and amateur creators, Affinity wants to offer more professional tools that are not overpriced or too complex. Affinity's company Serif consists of a relatively small team of 90 people. This means that resources are limited when it comes to realising ideas, improvements and even minor updates.
Together, the two companies can address the entire spectrum of graphic designers and benefit from each other. This means more people, more experience, faster implementation and improvements for both software families.
What will change for you
? In short: not much. At least for the time being. In future, both sides will benefit from each other across platforms. Tools from Canvas will be integrated into Affinity and vice versa in one way or another.
Source: Michelle Brändle
Canva is primarily rounding off its range of services with Affinity. The company has already joined forces with other companies from Europe to expand its offering. For example, with Flourish, the AI Kaleido, with the two image databases Pexels and Pixabay, SmartMockups, as well as SlidesCarnival.
If you have purchased one of the Affinity programmes, you will now receive updates and improvements more quickly, which will also be included in the price in the future. The model remains the same. If you already use both Canva and Affinity as a private individual or as a company, you will probably even benefit from the merged work.
What's next?
Both companies want to continue to pursue their common goal of giving everyone the opportunity to create something. In other words, making it as easy to use and as inexpensive as possible. How exactly this will affect the programmes remains to be seen. Canva wants to continue to invest in Affinity and keep the products as they are.
Affinity, meanwhile, wants to realise user wishes that previously seemed impossible. For example, synchronising documents and files on different devices or sharing and editing them together. <p
In my world, Super Mario chases Stormtroopers with a unicorn and Harley Quinn mixes cocktails for Eddie and Peter at the beach bar. Wherever I can live out my creativity, my fingers tingle. Or maybe it's because nothing flows through my veins but chocolate, glitter and coffee.