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Bluewin won’t be free for much longer – here’s how to get around it

Florian Bodoky
17.9.2024
Translation: Katherine Martin

After more than 20 years, Swisscom is revamping its e-mail service. If you’re a frequent user, you’ll soon have to pay for the service. However, there is a way around it.

As telecoms provider Swisscom announced earlier this year, it’s revamping its Bluewin.ch e-mail service. Apparently, it’s doing so because the infrastructure is «out of date». In order to «cover the cost» of the work, it’s charging a fee of CHF 2.90 to use the Bluewin E-Mail Basic package.

Some customers are pretty narked by this. After all, the e-mail service has been around for several decades. Setting up a new e-mail address after that length of time (not to mention telling all your contacts about it) would take immense administrative effort. As a result, there are probably quite a few users who’ll grudgingly pay the fee.

Automatic changeover to take place «in the next few weeks» – but there’s a free alternative

Essentially, Swisscom’s decision affects all users. That being said, not everyone will be impacted to the same extent. The service will only cost you money if you have an internet or mobile plan with Swisscom. You’ll get an e-mail in the coming weeks if you have several e-mail addresses under your Swisscom login or use more than one gigabyte of data on your account. After that, you’ll have three months to choose just one e-mail address to stick to, and to reduce your data consumption to less than one gigabyte. If you manage all that, you’ll automatically be transferred to the new free E-Mail Light option after the changeover. The package also comes with ads. If you don’t meet the requirements within the three months, you’ll then be charged CHF 2.90 per month.

However, you can take some preventive measures. More specifically, offloading the e-mail addresses in your Swisscom log into a separate account and keeping the memory consumption per account below one gigabyte.

How to transfer your e-mail addresses

  1. Log into your Swisscom account and go to the E-Mail tab.
  1. Click on the gear icon titled «My Swisscom».
  1. Click «More», then «E-Mail».
  1. Click on the «Transfer e-mail account» option.
  1. Select the address you want to transfer and click on the signpost icon.
  1. You’ll then see some information from Swisscom. If you just click «Next», you’ll automatically transfer both your address book and all the e-mails associated with your account.
  1. At this point, you’ll instigate the final transfer to Bluewin E-Mail Light. Simply tick the box under the terms and conditions and click «Next».
  1. You now have to enter the personal details of the new account holder. In other words, the person who’s been using the e-mail address to date (e.g. yourself or your partner). After that, click «Next» again.
  1. Set the user name for your new Swisscom login. Enter a mobile number at the bottom so that you can get your new password by text. Click «Next».
  1. At this point, you’ll see a final summary. If everything’s correct, click «Finish».
Header image: Shutterstock

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I've been tinkering with digital networks ever since I found out how to activate both telephone channels on the ISDN card for greater bandwidth. As for the analogue variety, I've been doing that since I learned to talk. Though Winterthur is my adoptive home city, my heart still bleeds red and blue. 


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