Black Friday on Digitec: a whole week of special offers

Martin Jungfer

30.10.2025

Translation: Elicia Payne

Support: Irene Portmann

Black Friday promotions on Digitec won’t just run for a day, but an entire week. The bargain hunt begins on the Monday before Black Friday and lasts until the Monday after. Every day you can take advantage of new, limited-quantity deals and major discounts across brands in our electronics range.

Every year at the end of November, Black Friday is on the calendars of retailers and customers alike. On Digitec, Black Friday Week starts on the Monday before Black Friday. From then until Cyber Monday, you’ll find new deals in limited quantities every day – on a first come, first served basis.

In addition, you’ll find heavily discounted products on the entire range of selected brands. You can benefit from these offers all week – up to and including Cyber Monday.

Black Friday Week on Digitec – here’s what you need to know

We know that people start gearing up for Black Friday much earlier than the day itself. Around the beginning of November, two magic words start popping up in the search bar on our website digitec.de with increasing frequency: «black friday». We hear you. You want to know what amazing deals we can offer you. Is it a new gaming mouse that you’ve had on your watch list for a long time? Or a robot vacuum cleaner with a lidar camera? Or is it an iPhone deal you’re hoping for? Come now, admit it, you’re really after that one Lego set you’ve been eyeing for ages…

So that you have every opportunity to look forward to Black Friday Week, here’s a short list of the questions we’re most frequently asked. And the answers, of course.

When is Black Friday?

Black Friday is always on the last Friday in November. Fun fact: Black Friday was invented by US retailers. The special holiday was meant to boost business after Thanksgiving Day. There are various theories surrounding the origin of the name «Black Friday». My personal favourite is the idea that the day used to be so lucrative that merchants would end up with black fingers from counting dollar bills. Of course, with almost all transactions being cashless nowadays, this doesn’t happen any more.

How big will discounts be on Black Friday?

It all depends on the product. Since margins tend to be low for retailers in the electronics and household appliances sector, smaller discounts are generally the norm there compared to other sectors, such as furniture or clothing on Galaxus. In short, the better our buyers negotiate with manufacturers and suppliers, the sweeter the deals you get.

Why shop on Digitec?

We always want Digitec shoppers to have a good shopping experience – not just on Black Friday. That’s why our product development, logistics, customer service, purchasing and marketing teams are constantly working on improvements. One feature I particularly recommend is our price transparency indicator. You can see daily price fluctuations across the past twelve months for a large number of products on our site. This way, you can see whether a bargain really is a bargain. You can also check whether there’s any truth to the occasional accusation that our prices go up before Black Friday to artificially increase a discount. Just so we’re clear, Digitec doesn’t get involved in those kinds of business practices.

In addition to the price, we want you to know the level of quality you’re getting. That’s why Digitec provides information on warranty claims and returns, showing how often customers send a particular product back or how often it generates warranty claims.

And last but not least, you can also help out our logistics employees at Digitec. If you don’t need your bargain the very next day, you can select the «no-rush shipping» option during checkout. This allows our logistics team to smooth out peak order periods. Not only that, but it lessens the workload in the warehouse and for our shipping partners.

Well, if those aren’t good reasons to shop on Digitec, then I don’t know what would be!

Is Singles’ Day the same as Black Friday?

No, Singles’ Day was invented in China to boost the country’s retail sector. Black Friday, on the other hand, is an American concept (see above). In China, people shop until their smartphones are red-hot on Singles’ Day, or 11/11. That being said, consumer confidence probably wasn’t quite as high last year as in the past. That’s if the state media’s reports – only providing information on the number of packages sent (article in German) instead of concrete sales figures – are anything to go by.

Is Cyber Monday the same as Black Friday?

Okay, chances are you didn’t ask this question if you can distinguish between Monday and Friday. Cyber Monday is the last in a series of crazy shopping days. On the Monday after Black Friday, online stores (yes, including Digitec) have one last round of special offers before Christmas. Cyber Monday was also invented by the Americans. To recap: the Monday following Thanksgiving (which is the fourth Thursday in November) was and is a response from online shops to Black Friday, which was originally launched by brick-and-mortar retailers.

This article was first published in 2023. We update it each year with the latest information on Black Friday or Black Friday Week on Digitec. Certain comments below may refer to a previous version of the article. You can see how old each comment is. You also have the option to re-sort the comments – for example, you can choose to see the newest at the top.

Martin Jungfer

Head of Content

Martin.Jungfer@digitecgalaxus.ch

Journalist since 1997. Stopovers in Franconia (or the Franken region), Lake Constance, Obwalden, Nidwalden and Zurich. Father since 2014. Expert in editorial organisation and motivation. Focus on sustainability, home office tools, beautiful things for the home, creative toys and sports equipment. more

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