Sony Kd-43x8305c

Experience the best 4K Ultra HD entertainment thanks to the new X1 processor technology and the 4K X-Reality PRO processor, along with Android TV for the ultimate multimedia entertainment in your living room.

Enjoy even more clarity, color, and contrast with the new 4K Processor X1: The powerful 4K Processor X1 delivers impressive picture quality for your content. Every source is analyzed and optimized for the best possible 4K resolution – from broadcasts to Blu-ray discs and DVDs, as well as 4K internet videos. Experience greater clarity, more lifelike colors, and sharper contrast.

See everything in true 4K: With our most advanced 4K image processing technology, every pixel is optimized for 4K quality, regardless of the source. Each scene is analyzed and matched with a special image database, allowing you to enjoy all your content in incredibly lifelike detail.

All colors come to life: Experience natural hues and accurate color reproduction in every scene. During precise color mapping, each pixel is analyzed for a dynamic, lifelike image.

Dynamic contrast enhancement optimizes contrast for all content: The 4K Processor X1 ensures that the dynamic brightness range on the screen is continuously optimized frame by frame.

4K content from any source: Now you can explore the world of 4K entertainment at home. With support for current 4K standards, including VP9 and HDMI for 50p/60p, you can enjoy all your favorite content.

Designed for sound: Make your listening experience as authentic as your viewing experience. ClearAudio+ optimizes the TV's sound for an impressive, immersive experience that surrounds you completely. Hear music, dialogue, and surround effects more clearly and in greater detail, no matter what you’re watching.