LG OLED55BX

Unlike LED TV technology, which relies on backlighting, LG's OLED screens feature self-emissive pixels that operate independently and emit their own light. This allows for perfect black levels, outstanding colors, infinite contrasts, and sharp details that bring out all the nuances in darker scenes. The powerful intelligent α7 Gen3 processor enhances and optimizes both picture and sound sources for a spectacular viewing and listening experience. Transform your TV into a central hub with the intelligent ThinQ AI. LG ThinQ enables easy control and management of your home IoT ecosystem with natural voice recognition. With the built-in Google Assistant and Amazon Alexa, the LG OLED TV makes life more convenient. Watch movies the way they were meant to be seen - absolutely stunning. With Dolby Vision IQ, screen brightness, color, and contrast are intelligently adjusted based on content and lighting conditions. Dolby Atmos delivers three-dimensional, immersive sound, making you feel like you're right in the middle of the action.