Polaroid Lab: The instant photo lab for internet printers
12.9.2019
Translation: machine translated
With the Polaroid Lab, you can take photos to make photos. That's not quite as nonsensical as it sounds.
Polaroid shows a device that takes a photo of the smartphone screen and then develops an instant photo from it. So you can take your photos ... Take photos. Doesn't sound super useful, I know. It's best to watch the video.
The Polaroid Lab is due to be launched in October. Unlike the mobile Polaroid printer, the photos are actually developed here, just like with an original Polaroid instant camera. The corresponding films are therefore also used and the result looks as if it came from an instant camera. Apart from the glass cracks on your smartphone screen, of course.
Digital photography is "instant photography" per se - which is why there is always something slightly absurd about attempts to bring the Polaroid feeling into the modern age. However, Polaroid doesn't argue with nostalgia and certainly not with instant photos, but with the fact that a physically existing photo is something that you actually look at again later - in contrast to the thousands of fleetingly snapped pictures on your smartphone.
David Lee
Senior Editor
David.Lee@digitecgalaxus.chMy interest in IT and writing landed me in tech journalism early on (2000). I want to know how we can use technology without being used. Outside of the office, I’m a keen musician who makes up for lacking talent with excessive enthusiasm.
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